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The fruits and vegetable sector fair held annually in Madrid, Fruit Attraction, has been converted due to the health and mobility restrictions caused by COVID-19. Through an online platform, the fair has opted to create a new digital network of contacts in the sector.

From Semillas Fitó we have been one more year supporting the fair and we have participated as exhibitors on its virtual platform. The application has allowed sales teams to create their personal profiles to expand their network of contacts, while as exhibitors we have had our own profile with our main varieties in Spain and Portugal.

On the other hand, Fruit Attraction LIVEConnect has scheduled daily live or recorded events that could be viewed through the same platform. From Semillas Fitó we have collaborated in the events agenda by introducing the video recipe and the round table that we recorded in May in Murcia under the slogan “Vitamínate con Pimiento” on the platform.

Despite being in an unfavorable context, the fair's virtual community has brought together more than 6000 members and has made it possible to organize more than 500 meetings between professionals.